An AISAS Based Study of Internet Celebrity’s Persuasion Strategy - An Example from Beauty Industry in Taiwan
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === The phenomenon of social media has provided many with a platform for reaching a wider audience - allowing individuals with the entrepreneurial spirit to create their own brand and fan following. These days, many people find themselves relying on the expe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w7amaw |