Enhancing New Product Performance of Manufactures Supplier Involvement in Product Development: A Study of Taiwanese Electronics Firms.

碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 106 === The benefits of supplier involvement in new product development (NPD) perfor mance outcomes are well recognized. It is important for firms to understand the perfor mance implications of different dimensions of supplier involvement in NPD. Yet, the curren...

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Bibliographic Details
Main Authors: Huang, Yi-Ru, 黃憶如
Other Authors: Chen, Yen-Chun
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5h96az