The Influence of New Product Development on Consumers' Purchase Intention - An Example of Finger Spinners
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 106 === According to Nielsen data, only 50 products, out of the 15,000 new products listed in 2014 survived into 2015. 70% these of new products had a life cycle less than 18 months. The methods which new products are developed have a direct connection to the sur...
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| Format: | Others |
| Language: | zh-TW |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jsu84u |