The Impact of Innovative Product Attributes on Consumers’ Purchase Intention of Service Robot: From the Viewpoint of Openness to Experience
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 106 === This study takes service robot products as an example to discuss the relationship between the attributes of new products and consumers’ willingness to buy, and the ex-tent to which they are affected by the experience of open personality traits. In this st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2965pg |