A Study on the Relationship between Regulatory Focus and Brand Attachment
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === Brand dependency is the key factor in the long-running relationship between a business and a consumer, and this is why more and more businesses are looking for ways to build a strong emotional brand dependency with their consumers. However, this study finds...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v56x6c |