Applying Service Convenience Model to Explore Customer Repurchase Intention on Cross-border Electronic Commerce Platforms:Relationship Quality as a Mediator.

碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 106 === As the rapid development of the Internet, the combination with the retail industry, and the help of international trade, the modern trend of cross-border electronic commerce is being promoted. The purposes of this study attempt to explore the impact of perce...

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Bibliographic Details
Main Authors: PAN, WEI-HUA, 潘韋樺
Other Authors: Hsu, Chia-Lin
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/paxw42