A Study on the Influence of the Credibility and Similarity of the Layman Spokesperson on the Purchase Intention in Social Media
碩士 === 中國文化大學 === 國際貿易學系 === 106 === Currently, most of the corporations used the slim female models on their social media marketing. It caused that many consumers find that the clothes was not suitable for them. The study was selected five different figure types of fan page from female brand on Fac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e88c44 |