A Study of the Consumers’ Purchase Intention towards the Online Group Buying: The Mediating Role of Trust in the Initiator and the Website
碩士 === 亞東技術學院 === 行銷與流通管理碩士班 === 106 === According to a survey by Market Intelligence and Consulting Institute (MIC), Taiwanese consumers’ frequently used online shopping modes in order are: direct purchases from shopping websites (63.5%), direct purchases from auction websites (58.3%), purchases fr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/762tmy |