Experiential Marketing on Brand Image and Consumption Intention: A Case of Miaoli Wood-fired Ceramic Industry
碩士 === 國立聯合大學 === 經營管理學系碩士班 === 106 === The cultural and creative industries are the development trend of the advanced countries in the world in recent years. Taiwan is in line with the trend for developing the industries. Many local governments in Taiwan promote policies for developing local cultur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qj77mt |