Effects of Consumption Value on Korean Pop Culture Contents Consumption Behavior in Taiwan: The Moderating Role of Korean Language Ability
碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 106 === Despite Korean Pop Culture Contents (KPCC) are gaining popularity in Taiwan for past decades, previous literature has paid a limited attention to revealing why Taiwanese consume KPCC for manufacturers, retailers, or even traders. Using qualitative study, th...
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| Format: | Others |
| Language: | en_US |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b6tb6v |