The Influences of Netizen Language Code Switching, Brand Image, and Cause-Related Marketing on Internet Advertising Effectiveness
碩士 === 國立高雄大學 === 資訊管理學系碩士班 === 106 === This study integrates brand image, cause-related marketing, netizen language code-switching to experimentally examine the brand image and netizen language code-switching effect on advertising attitude and purchase intention. Further, we also examine interactio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b59qbj |