The influence of promotion depth on hedonic consumption
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 106 === In daily life, consumers often face the choice between hedonic consumption (joy, pleasure with hedonic) and utility consumption (actual, must have practicality). It is easier to compare the benefits between the two (hedonic products vs. utility products) whe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yk3e33 |