A Case Study of Customer Loyalty Program on the Coffee Chain in Vietnam
碩士 === 國立臺灣科技大學 === 管理學院MBA === 106 === ABSTRACT Vietnam is considered to be a potential market for foreign investors due to a gradually rising GDP and foreign direct investment. The Vietnam’s GDP in 2017 is forecast to reach 6.7 percent and remain stable annual growth rate six percent to 2020. Foll...
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| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8e3884 |