The study of comparing consumers’ “perceived quality” and “willingness to buy” on products between B corporation and social enterprise
碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === In recent years, the concept of the “B corporation” has entered Taiwan, and many companies here have obtained this certification. The goal of this category of enterprises is that enterprises should also pursue social benefits while pursuing profit. It requires t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xcnmmd |