Unique QR Code Integrate with Social Media to Achieve Customer Loyalty Program

• Main Authors: TAI-HUNG LIU, 劉代弘
• Other Authors: Meng-Yen Lin
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/7nvgwq

碩士 === 國立臺灣科技大學 === 企業管理系 === 106 === According to Nielsen's global online survey, physical channel sales account for about 63% of total sales in Taiwan. The main market sales are still based on physical channels. However, in the face of the ever-changing market, how to increase consumer loyalty and to connect offline and online markets, is an important issue for brands. Many brands have invested huge budgets, however due to insufficient quantitative information, some may have developed wrong marketing strategies. How to make use of technology and database to create accurate marketing strategies has become a new topic. Recently, "A Code" wind has arisen in China. As the name suggests, it means each thing has a unique identification QR-code. It is a new technique derived from two-dimensional code. Now it’s also applied in all kinds of FMCG products more widely. As the concepts and technologies of the Internet of Things continue to spread and the Internet is widely used, the traditional marketing models can no longer meet the demand. Only the marketing models of the Internet of Things and big data analysis can bring new business opportunities to traditional brand merchants. The smart phone with networking capability and the core of the network action endpoint is the most important tool. "A Code" is the message carrier that leads to the world of the Internet of Things. "A Code" is connected with a smart phone, using social media platforms to effectively connect consumers and brands through it's five interactive functions (Authentication, Track & Trace, Online to offline, Big Data and Marketing Campaign ). Therefore an intelligent large-scale database can be set up to achieve full monitoring of marketing activities. Promotions and campaigns can be adjusted at any time to connect offline and online perfectly. As a result it can effectively enhance the interaction between consumers and brands to make better influence and communication. The ultimate goal is to form a closed-loop effect and improve consumers' loyalty programs.