An Investigation of Market Strategy for the Wearable Devices:A Case Study of GOLiFE

碩士 === 國立臺灣大學 === 會計與管理決策組 === 106 === Since 2012, wearable devices have attracted people’s attention. People believe these products will see explosive growth in sales, with multiple growths in every year. However, the abandonment rate of wearable devices is very high. How to encourage users to cont...

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Bibliographic Details
Main Authors: Po-Pin Chien, 簡博彬
Other Authors: Chen-En Ko
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/8jh2m2