A Research on the Integrated Marketing of E-Commerce and Physical Channels In the Newly-created Apparel Brand in Taiwan—A Case Study
碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 106 === In recent years, Taiwan''s new clothing brands’ integrated marketing activities in both e-commerce and physical channels has developed rapidly. In the process of industrial development, a new brand concept has been formed: "Internet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b298u5 |