The effects of review sidedness in electronic word of mouth
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106 === The main purpose of this paper is to investigate the effect of sidedness of electronic WOM on perceived helpfulness. Two-sided online reviews are more truthful than one-sided online reviews to reflect product experience but also harder to process. From the pers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y39793 |