Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy

Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106

Bibliographic Details
Main Authors: Chia-Chi Chang, 張家綺
Other Authors: 曹承礎
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/unarx8
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spelling ndltd-TW-106NTU053960322019-07-25T04:46:48Z http://ndltd.ncl.edu.tw/handle/unarx8 Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy 結合產品交易數量與RFM模型發展行銷策略 Chia-Chi Chang 張家綺 碩士 國立臺灣大學 資訊管理學研究所 106 曹承礎 2018 學位論文 ; thesis 47 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106
author2 曹承礎
author_facet 曹承礎
Chia-Chi Chang
張家綺
author Chia-Chi Chang
張家綺
spellingShingle Chia-Chi Chang
張家綺
Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy
author_sort Chia-Chi Chang
title Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy
title_short Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy
title_full Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy
title_fullStr Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy
title_full_unstemmed Integrating Product Volume of Transaction Data and RFM Model to Develop Marketing Strategy
title_sort integrating product volume of transaction data and rfm model to develop marketing strategy
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/unarx8
work_keys_str_mv AT chiachichang integratingproductvolumeoftransactiondataandrfmmodeltodevelopmarketingstrategy
AT zhāngjiāqǐ integratingproductvolumeoftransactiondataandrfmmodeltodevelopmarketingstrategy
AT chiachichang jiéhéchǎnpǐnjiāoyìshùliàngyǔrfmmóxíngfāzhǎnxíngxiāocèlüè
AT zhāngjiāqǐ jiéhéchǎnpǐnjiāoyìshùliàngyǔrfmmóxíngfāzhǎnxíngxiāocèlüè
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