Effects of Social Factors and Happiness on the Purchase Intention in Social Commerce
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 106 === More and more modes of E-commerce are emerging due to the fast-growing speed. Specifically, with the combination of the social media, like WeChat, Weibo and Facebook etc., social commerce platform has been gradually receiving more attention by the enterprises....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v2k8cs |