Predicting Online Purchasing Behavior Using Clickstream Data
碩士 === 國立臺灣大學 === 經濟學研究所 === 106 === Online shopping has been booming in recent ten years. It is now a critical issue for online retailers how to make good use of the rich data generated in the process of online shopping. Online retailers cannot observe physical characteristics of the customers, suc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nnmd7f |