Analysis of Art Marketing:The Case of Taiwan’s Galleries

碩士 === 國立臺灣大學 === 事業經營碩士在職學位學程 === 106 === The artworks sold by the gallery industry are different from the nature of the general products but tend to be artistic, commercial, non-practical and scarce with uncertainty on value instead. Therefore, regarding the sales of artworks, their marketing mode...

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Bibliographic Details
Main Authors: Yi-Teng Lo, 羅驛騰
Other Authors: 黃恆獎
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/jw7e5h