Analysis of Art Marketing:The Case of Taiwan’s Galleries
碩士 === 國立臺灣大學 === 事業經營碩士在職學位學程 === 106 === The artworks sold by the gallery industry are different from the nature of the general products but tend to be artistic, commercial, non-practical and scarce with uncertainty on value instead. Therefore, regarding the sales of artworks, their marketing mode...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/jw7e5h |