Exploring the Hashtag Marketing in Instagram

碩士 === 國立臺灣大學 === 國際企業學研究所 === 106 === Classify content on social media is the original purpose of the hashtag, which makes it easier for users to distinguish between posts. However, as time goes on, hashtag derived different features beyond classifying. With the wide use of the hashtag, the concept...

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Bibliographic Details
Main Authors: Chia-Chi Lin, 林家琪
Other Authors: Jiun-Sheng Chris Lin
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/t3a3un