Using System Dynamics in a Simulation of On-line/Off- line Retail Operations

碩士 === 國立臺灣大學 === 商學研究所 === 106 === With the continuous development of the retail industry, the boundaries between online and offline are gradually blurred, and the customers who simply choose either online or offline to shopping are gradually decreasing. More customers are shopping in both ways. Th...

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Bibliographic Details
Main Authors: Zhe-Wen Zhang, 張哲聞
Other Authors: Chung-Hsing Huang
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/qz6h37