The Corrective Effects of Different Sponsorship Disclosure Timing on Product Judgments: The Moderating Roles of Sidedness
碩士 === 國立臺灣大學 === 商學研究所 === 106 === The current research aims to examine the corrective effects of sponsorship disclosure in user-generated sponsored content in the settings of blog. Our study is designed to investigate the effects of no disclosure, prior disclosure, and after disclosure on product...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p76auw |