Empirical research of the influence of website Chatbot on loyalty behavioral intentions
碩士 === 國立臺灣大學 === 商學研究所 === 106 === This study mainly relies on cognitive appraisal theory to develop a model of website chatbot influencing loyalty behavioral intentions via positive/negative emotions. This study proposes website chatbot function categories including usability (speech synthesis and...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ju766 |