Janiration Co.-Personal Care Product Brand Business Plan

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 106 === EXECUTIVE SUMMARY Taiwan’s personal care product market is huge and mature while growing at a steady rate. However, the premium market in Taiwan is full of foreign brands, especially L’Ocittane and Crabtree & Evelyn from Europe and America. In those regions...

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Bibliographic Details
Main Authors: Jeffrey Wei-Chih Lee, 李威志
Other Authors: 曹承礎
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/5rt594