The Effect of Facebook Community Marketing Strategy on Consumer’s Purchase Intention

碩士 === 國立臺中科技大學 === 會計資訊系碩士班 === 106 === In the development of Web 2.0, internet model has become an inevitable trend, in the process of communication, knowledge users and knowledge producers make two-way interaction, the community website, as people''s main communication medium. In additi...

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Bibliographic Details
Main Authors: Chia-Hsiu Liu, 劉家秀
Other Authors: 盧正宗
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/6x5sav