The Effect of Facebook Community Marketing Strategy on Consumer’s Purchase Intention
碩士 === 國立臺中科技大學 === 會計資訊系碩士班 === 106 === In the development of Web 2.0, internet model has become an inevitable trend, in the process of communication, knowledge users and knowledge producers make two-way interaction, the community website, as people''s main communication medium. In additi...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2018
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Online Access: | http://ndltd.ncl.edu.tw/handle/6x5sav |