The Strategy for Entering a Mature Market by Using Category Innovation – The Successful experiences of Japan Brewery Industry –
碩士 === 國立臺中科技大學 === 應用日語系日本市場暨商務策略碩士班 === 106 === Between various competitive strategies in Japanese brewery industry, it’s obvious that all major beer brewers are dedicated to create new categories or subcategories of beer. Numerous brewers use this strategy successfully to circumvent mass commerci...
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| Format: | Others |
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2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xq5uk |