The Influence of Green Perceived Confusion on Green Purchase Intentions: The Mediation Effects of Environmental Affective Commitment and Green Brand Awareness
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 106 === In recent years, green consumption has become a trend. Consumers may become perceived confusion when facing with numerous information and products, as well as corporate claims about their environmental friendliness. In order to create value and to diffe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dq3u2v |