Using Expanded SED Model to Examine the Effect of Limited Edition Strategy
碩士 === 國立臺北大學 === 國際企業研究所 === 106 === The aims of the thesis is to highlight the causal relationship among limited edition, visibility, and necessity toward luxury brands that use limited edition strategy for marketing. Our research is expanded on the basis of Scarcity-Expensiveness-Desirability (SE...
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mv3fx2 |