The Influence of Green Cognitive Confusion on Green Word-of-Mouth: the Mediation Effects of Green Cognitive Value and Environmental Attitude
碩士 === 國立臺北大學 === 企業管理學系 === 106 === In recent years, the documentary film on environmental protection has been launched. The changes in air temperature and air quality have made public awareness of environmental protection rise.Consumers increasingly value the purchase of products that do not harm...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ym6b6w |