The Study of Brand Strategy in the Operation Transfer of ChinaTrust Brothers
碩士 === 國立臺北教育大學 === 體育學系碩士班 === 106 === Purpose: To study the current condition of the brand Chinatrust Brothers, the brand strategy after the transfer of operating rights, as well as the benefits and hindrance of brand strategy after the transfer of operating rights. Method: Adopt the qualitative c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9fpb5d |