Using Cloud Marketing Data System to Improve Satisfaction Performance of Visitor Rate

碩士 === 國立臺北教育大學 === 資訊科學系碩士班 === 106 === Based on the theory of social exchange, this study uses the Technology Acceptance Model (TAM) to explore the effect of small and medium-sized stores on the satisfaction of the "Cloud Marketing Data System" to increase the passengers' visit rate...

Full description

Bibliographic Details
Main Authors: Meng-Lan Chiu, 邱孟蘭
Other Authors: Chia-Cheng Chao
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/yngj65