Exploring the Role of Virtual and Physical Platform in the Brand Building of Craft Industry in Taipei Metropolitan

碩士 === 國立臺北教育大學 === 社會與區域發展學系碩士班 === 106 === The craft micro-enterprises in the cultural and creative industry are characterized by innovativeness and subjectivity. Their products’ symbolic value outweighs their functionality. In addition, these enterprises are also involved in great risks due to th...

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Bibliographic Details
Main Authors: KU, YU-CHIN, 辜郁晴
Other Authors: LIN, CHENG-YI
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/2dmtsb