The influences of price consciousness, service sensitivity, and brand sensitivity on purchase intention for full service carriers
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 106 === Along with the rising demand in traveling and the implementation of the “Open skies” policy, the global aviation industry becomes highly competitive. Getting involved in the competition with low cost carriers and other competitors, full service carriers (FSCs)...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93pmzf |