Using Decision Tree and Regression Tree to Segment Container Shipping Market for Customer Retention
博士 === 國立臺灣海洋大學 === 航運管理學系 === 106 === This study employs classification and regression tree (CART) to segment customer retention for container shipping carriers to divide their customer groups. From the integrated marketing perspective, both methods of decision tree and beta regression tree are use...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dh3p57 |