Multinational Corporations Expansion Strategy in China's Bakery Market : The Case of Paris Baguette and 85°C
碩士 === 國立臺灣師範大學 === 全球經營與策略研究所 === 106 === China's bakery market is less developed than that of other countries, but it is rapidly growing in line with rising income levels and westernization. Since the mid-1990s, many bakery companies from around the world have entered China's bakery mark...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/3rm97y |