The Impact of Consumers' Purchase Involvement on Consumption of Using O2O: The Application of UTAUT2 and SNS

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 106

Bibliographic Details
Main Authors: Hou, Shin-Yu, 侯欣妤
Other Authors: Fang, Chin-Yi
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/pe4y6b