Strategic Marketing Analysis in Mobile Payment：The Cases of Telecom Providers in Taiwan
碩士 === 國立臺灣師範大學 === 高階經理人企業管理碩士在職專班(EMBA) === 106 === As the global trend, the universe of mobile payment services is expanding rapidly and creating enormous business opportunities. Taiwan government also actively promoted adoption of mobile payment. Since telecom operators are part of mobile paymen...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/jn8x3s |