Exploring Interaction Structures of Online Brand Communities : A Case Study of Two Scooter Brands
碩士 === 國立清華大學 === 服務科學研究所 === 106 === With the proliferation of social networking sites, online brand communities (OBC) have played a significant role in both brand perception and marketing. Contemporary enterprises are devoted to building, promoting and managing OBC, eager to cultivate loyal end cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fsk8r6 |