Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market

Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market

碩士 === 國立清華大學 === 經濟學系所 === 106

Bibliographic Details
Main Authors: Lei, Ying, 雷 瑩
Other Authors: Chyi, Yih-Luan
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/7x868e
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spelling ndltd-TW-106NTHU53890182019-05-16T00:52:41Z http://ndltd.ncl.edu.tw/handle/7x868e Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market 口碑，營銷和電影的票房表現:以中國市場為例 Lei, Ying 雷 瑩 碩士 國立清華大學 經濟學系所 106 Chyi, Yih-Luan 祁玉蘭 2018 學位論文 ; thesis 35 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立清華大學 === 經濟學系所 === 106
author2 Chyi, Yih-Luan
author_facet Chyi, Yih-Luan
Lei, Ying
雷 瑩
author Lei, Ying
雷 瑩
spellingShingle Lei, Ying
雷 瑩
Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
author_sort Lei, Ying
title Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
title_short Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
title_full Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
title_fullStr Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
title_full_unstemmed Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
title_sort word-of-mouth, marketing and movie box office performance: the case of the chinese market
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/7x868e
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AT léiyíng kǒubēiyíngxiāohédiànyǐngdepiàofángbiǎoxiànyǐzhōngguóshìchǎngwèilì
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