Word-of-Mouth, Marketing and Movie Box Office Performance: the case of the Chinese market
碩士 === 國立清華大學 === 經濟學系所 === 106
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/7x868e |