The Impact of Underdog Brand Story on Brand Preference: Emotional Intelligence and Sponsored Posts as Moderators
碩士 === 國立清華大學 === 教育心理與諮商學系教育心理與諮商碩士在職專班 === 106 === This research examines the impact of underdog brand on consumers’ brand preference, as well as the moderating roles of emotional intelligence and sponsored posts in the impact of underdog brand on consumers’ brand preference. The research model is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w7348w |