An Investigation of the Relationship between Brand-centered HRM and Brand Citizenship Behavior: The Effects of Intention to Stay, Corporate Reputation and Brand Commitment

碩士 === 國立清華大學 === 人力資源與數位學習科技研究所 === 106 === abstract hide

Bibliographic Details
Main Authors: Tsou, Yu-Chin., 鄒侑芩
Other Authors: Chiang, Hsu-Hsin
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/66ab2c