The Relationship of Materialism and Consumer Behavior in Bangkok

碩士 === 國立臺北商業大學 === 國際商務系碩士班 === 106 === In the Kingdom of Thailand where it is well-known as the land of Buddhism. There is a teaching in Buddhism to focus on mind and spirits, by rejecting personal desires in an object. However, due to the globalization and the advancement of technologies, people...

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Bibliographic Details
Main Authors: Chanakarn Thongprapan, 馬嘉穗
Other Authors: James Ho
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/u79ak9