Taking off a doctor’s white coat? Advertising effects of doctor endorsement
碩士 === 國立中山大學 === 行銷傳播管理研究所 === 106 === In recent years, quite a few scandals related to the food and supply industry have gained publicity in Taiwan’s market. Many businesses rely on expert spokespersons to endorse products so that consumer trust is increased; doctors are a popular choice for such...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zz85kq |