A Study of Marketing Strategy for the Cosmetics andBeauty Care Retailer: A Case of Company MIRADA

碩士 === 國立中山大學 === 高階經營碩士班 === 106 === The Internet of Things and E-commerce have resulted in the expression retail 4.0. . The traditional retail model has had limitation in the demands of the costumes, and retailers have to develop diverse marketing target and enhance market niche via online and off...

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Bibliographic Details
Main Authors: Chin-Hsiang Cheng, 鄭金香
Other Authors: Wei-Ning Wu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/xmqn37