A Study on Marketing Strategy of Ceramic Tile Industry

碩士 === 國立中山大學 === 高階經營碩士班 === 106 === Due to recent budget cut in public construction and declining of real estate market, demand and scale of new buildings shrink rapidly. Plus, huge amounts of low price tiles with questionable quality from China and south-east Asia flooded into Taiwan’s market. To...

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Bibliographic Details
Main Authors: Huang Hui-Ya, 黃惠雅
Other Authors: Cher-Min Fong
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/9q92w5