The Impact of Moral Disengagement and its Antecedent Variables on Negative Word-of-Mouth
碩士 === 國立中山大學 === 資訊管理學系研究所 === 106 === The coming of the generation of e-commerce makes the issues of online marketing and online word-of-mouth(WOM) receive more attention. Most of research on online marketing focused on advertising content or big data technology. Few studies focus on the online wo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3x857j |